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This Week’s Sign of the Apocalypse: The End of American Apparel?

Take a second to imagine a Telegraph Avenue – a world, in fact – minus American Apparel. Without the one-stop-shop for bow ties, leggings and assless tights, where on Earth would you go to outfit...

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American Apparel Renounces the Hipster, Prepares to go Prepster

A few months ago, we waxed apocalyptic about what appeared to be American Apparel’s impending financial doom. However, it looked as though AA would slide through, albeit into a more humbled position,...

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Hipster haven: Population increase due to store sales!

Looking around the Berkeley campus we find them everywhere.  Hanging out in a coffee shop with their MacBooks, on Memorial Glade with a pair of aviators and shoes off, on the steps of Wheeler hall...

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Hipster haven: Hoody heaven

The cold wind and rain scream slouching beanies, fingerless gloves and most importantly HOODIES! If for some reason you are the one hipster without a hoody, or your old one is so old that it does not...

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